Trippin' — Aehyun Shin

Travel Guide App

Trippin’ is a platform where travelers can buy trip plans from local guides based on their personal interests. It will help you to go on the most authentic journeys of your life like a local, hassle-free!

Team

UI/UX Designers : Lillian Choi, Heather Lee, Aehyun Shin
Front/Backend Devs : Jem Kim, Mingyu Jeon, Minhaeng Lee

Duration
7 Days (SoCal K-Group Hackathon 2021)

Tools
Figma, Adobe CC

Role

Research
Userflow
Wireframe
UI Design
Logo & App Icon Design

Overview

Travel is the most exciting and thrilling experience that gives a break to our routine life. But on the other hand, it can be troublesome and exhausting when it comes to planning a trip.

Travelers’ Pain Points

Travelers want to save time on planning a trip
Travelers want to have unique experiences
Travelers want to feel safe at unfamiliar area

Solution

Provide every information for the trip including location, timetable, budget, transportation, personal tip, etc.
Provide authentic and unique trips scheduled by verified local planners.
Provide chat, call, sending location services, and even a on-call duty for a person who signed up for SOS features.

Business Model

Planners can earn commissions from multiple travelers who are going on his or her trips.
Travelers can save time on scheduling a trip, have unique experiences, and feel comfortable because their planners are available to contact at anytime!

User Research

One of participating designer, Lillian Choi, reached out to her extended LinkedIn network for contextual inquiry to identify user needs and wants in a travel app, user pain points with the current market platforms, and potential stressors when planning for trips.

According to participants, they felt that:

✔️ Finding places to visit and eat is the hardest (18/20)

✔️ Planning to avoid touristy, mainstream places is difficult without a local's guidance (19/20)

✔️ Feeling lost and unsafe was common when visiting unfamiliar places on their own (15/20)

✔️ Budgeting and looking for discounts and good deals is time-consuming and often unsuccessful (16/20)

✔️ Self-planned tours are preferred over completely guided tours (19/20)

User Personas

Emily (25)

First time visiting LA
Traveling alone
Craving unique things and places

Jenn and David (30)

Influencer couple
Seeking new trending places to film
Fans of artsy

Williams Family

LA family looking for unique, local spots they have not been to
looking for kid-friendly activities only

All three user groups hold unique, new activities and places of high importance. Their primary motivations, however, are different for visiting Los Angeles, CA. The solo traveler is visiting LA for the first time and would like a local to help her out when needed. The Tiktok influencer couple simply wants fun, picture-worthy places to visit. Lastly, family with two kids is local to the area, but they are seeking specific activities for their kids to visit.