ODK Original Series
‘Against the Odds’ is OnDemand Korea’s original documentary series, covering stories of Korean Americans who are chasing their dream of finding success in various cities of U.S. I was responsible for a creative direction and design of key art posters, storyboards, and marketing assets.
Motion created by Keun Yoo
Against the Odds : CEO
To convey that the series focused on business professionals, I used a building as the main motif and depicted the growth process of each CEO by adding vertical stripe lines to make the building appear taller and rise up.
Against the Odds : San Francisco
As a continuation of the CEO series, I decided to switch up the motif from the building to the Golden Gate Bridge, a
landmark that is iconic to San Francisco. Also, I incorporated a red and blue color palette that was representative of the city of San Francisco, as well as the IT and Tech industry that this series focuses on.
Motion created by Keun Yoo
Against the Odds : Seattle
In this series, my aim was to showcase the unique blend of urban and natural environments that define Seattle. To achieve this, I selected the Space Needle as the main motif and incorporated the surrounding buildings and mountains.